Holly Lofgren
Artist Biography
Holly Lofgren is a Wisconsin-based fine artist from Oconomowoc specializing in atmospheric landscapes across watercolor, pastel, and oil. With a B.S. in Communications from the University of Wisconsin–Milwaukee and an M.S. in Communications from Purdue University, her work is grounded in both artistic practice and strong visual storytelling. Holly has pursued extensive advanced study through workshops and mentorships with nationally recognized artists including Brienne Brown, Dan Mondloch, Andy Evansen, and Catherine Herding, continually refining her technique and composition. Her work has been exhibited at venues such as the Brookfield Library, and she has completed private commissions, including a watercolor of Sherwood Point Lighthouse. Beyond her studio practice, Holly has contributed to the arts community as a board member and committee chair for the Delafield Arts Foundation and currently serves as Vice President of the Waukesha Creative Arts League. She is also affiliated with several prominent organizations, including the American Watercolor Society, National Watercolor Society, and Transparent Watercolor Society of America.
Artist Statement
I paint Midwestern landscapes, as I am drawn to their open spaces and relaxed atmosphere. Each painting is designed to invite viewers to step into the scene and linger, explore, and slow down to experience the moment fully.
When working in watercolor I move fluidly between drawing, value studies, and layered washes, letting the media’s transparency and luminosity shape the scene. Each layer builds depth and subtle shifts of light, while the natural flow of the paint guides texture, form, and the mood of the landscape.
Watercolor challenges and inspires me, and I embrace the process as much as the result. My work invites reflection and calm, offering viewers a connection to a place, a memory, or a moment of quiet presence.